top of page

10 Must-Know Tips For Creating Better Digital Ads

There are ads that go viral and others that don't, but what makes the real difference is the ability to create really effective ads. Learn the 10 most effective ads (in our opinion) and find out why they succeed.



There are ads that go viral and others that don't, but what makes the real difference is the ability to create really effective ads. Learn the 10 most effective ads (in our opinion) and find out why they succeed.


A lot of people think that's all there is to it—create an ad that goes viral and get lots of sales and customers. But actually it's not quite as simple as that. In fact, there are a lot of factors involved in creating a truly effective ad. That's why we've put together this list of 10 best practices for creating effective ads – so you can learn from our experience!

Make sure your ad works in every medium. If you create an image-based ad, it should be clear even if someone just sees it on their phone without sound or movement. If it's a video ad, make sure it plays well on Facebook video or YouTube as well as on TV or other streaming services. And if you're using text-only content, make sure that even if people aren't online they can still read what you have to say!

  1. Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.

  2. Use keywords! Using keywords in your ad can help tell the story and prevent you from cluttering the ad with pictures.

  3. Make the ad short and sweet. Show or tell the consumer what’s in it for them.

  4. Make sure to include a clear and actionable call-to-action. If the ad uses animation, include the call-to- action on every frame, especially on the final frame. Place your call-to-action on a button.

  5. Show off the brand using your brand colors and logo. Use brand fonts when applicable (avoid script). At least a 10-12 point font is best. Be sure there is contrast between the font color and background color.

  6. Integrate the ad with other marketing being done by your business, including online and offline channels.

  7. Entice the customer with words like “special offer,” and “exclusive.” You may consider the use of special pricing. (Be careful of claims and offers using the word “free.”)

  8. Keep things fresh! Don’t let consumers get bored with your ads. Change your ads periodically by adjusting your message or refreshing the design. Do this especially when a campaign seems to be underperforming.

  9. Deliver the goods on the landing page. Make sure the landing page is relevant to whatever the ad promises. Be sure to use similar visual styles and calls-to-action.

  10. Don’t underestimate the power of good design. Have a focal point for your ad. Use ample white space. Use crisp images. Create ads in multiple ad sizes to maximize impressions and click through rate.

0 views0 comments

Discover clics solution for the efficient marketer

More clics

Never miss an update

Thanks for submitting!

bottom of page